Virginia Food, Inc. Support Best Cebu Blog Award 2010

VIRGINIA FOOD, INC.

VFI began as a backyard poultry and piggery set up in Jagobiao, Mandaue City in the 1960’s as a pastime of Doña Virginia Sy Chiongbian.  Hog carcass and dressed chicken and later choice cuts were then rationed to the family’s shipping business as well as its residence in Cebu City.  In 1968 the business was registered with the Securities and Exchange Commission (SEC) as Virginia Farms, Inc.

As demand for processed products increased, a 2,215 sq. m. processing plant with canning facilities was constructed on a two-hectare property in Tugbongan, Consolacion in 1977.  Virginia Farms Inc., thus operated both poultry and piggery as well as processing of meat products.  In November 1982, production and marketing of processed meats divisions were spun off to form a new corporation, VFI FOOD, INC., later named VIRGINIA FOOD, INC.

VFI is registered with the Securities and Exchange Commission (SEC), Bureau of Domestic Trade (BOT) and with the Food and Drug Administration (FDA).  The Company is a member of the Philippine Association of Meat Processors, Inc. (PAMPI) and is also recognized as an accredited member-exporter of the Philippine Exporter Confederation, Inc. (Philexport).

To respond to the growing needs of the market, the Company constructed in February 1990 a Processing Plant on a seven-hectare compound in Canamucan-Cogon, Compostela which is about 26 kilometers North of Cebu City.  The new Plant started to operate in April 1992.  It is rated “AA” by the National Meat Inspection Commission (NMIC).

In January 2002, VIRGINIA FOOD, INC. was acquired by the Manila-based AVALON HOLDINGS, INC.

VFI distributes nationwide its frozen processed meat and canned meat products.  It has its Head Office on A.S. Fortuna Street in Mandaue City, Cebu and a branch office in Manila, interlinking its distribution network all over the country.

VISION

WE ARE A GLOBALLY COMPETITIVE FOOD COMPANY  PROVIDING CONSUMER AND INDUSTRIAL MARKETS WITH VALUE-LADEN QUALITY PRODUCTS AND SERVICES.

MISSION

We will continually develop and offer products and services that anticipate and meet the needs of our markets and customers;

We will endeavor to continually enhance and optimize shareholder’s value;

We will foster continuous learning and improvement to build capabilities among our people;

We will nurture mutually beneficial relationships with our suppliers, business partners and stakeholders in joint efforts to satisfy and delight our customers;

We will act as a responsible corporate citizen and contribute our share in improving the quality of community and work life;

We will observe sound industrial practices that promote and enhance the quality of the environment.

PRODUCT LINES

1. CANNED GOODS LINE (CGL)

B.       FROZEN PROCESSED MEAT (FPM)

PRODUCT BRANDS

1. VIRGINIA (VF)
2. EL RANCHO (ER)
3. AUSTRALIAN (AN)
4. WINNER (WR)
5. CHAMPION (CN)

1. A. VIRGINIA BRAND (VF)

VF CANNED GOODS LINE         VF FROZEN PROCESSED

MEAT

Happy Booster Hotdog

Corned Beef                                  Honeycured Bacon

Meatballs & Beans                      Mild-cured Bacon

Sausage & Beans                           Beef Meatballs

Pork & Beans                                  Beef Tapa

Vienna Sausage                             Chicken Hotdog

Spaghetti Meat Sauce                   Chicken Ham

Chorizo de Cebu

Frozen Corned Beef

Cooked Ham

Sweet Ham

Hungarian Sausage

Ham Sausage

Pork Canton Sausage

Pork Mandarin Sausage

Pork Tapa

Pork Tocino

Salami

1. B. EL RANCHO BRAND (ER)

EL RANCHO CANNED               EL RANCHO FROZEN

GOODS LINE                            PROCESSED MEAT

Beef Loaf                                   Burger Patty

Carne Norte                               Frozen Corned Beef

Corned Beef                               Luncheon Meat

Corned Beef Loaf                        Spiced Ham

Beef Franks

Vienna Sausage

Spaghetti Meat Sauce with Sausage

1. AUSTRALIAN BRAND (AN)

AUSTRALIAN CANNED GOODS LINE

Karne Norte

D.            WINNER BRAND (WR)

WR CANNED GOODS LINE WR FROZEN PROCESSED

MEAT

Corned Beef                               Hotdogs

Chunky Corned Beef                   Chorizo

Beef Loaf                                   Cooked Ham

Meat Loaf                                  Footlong with Cheese

Vienna Sausage                          Hamonado

Spaghetti Sauce                         Sweet Ham

Spaghetti Meat Sauce

E.             CHAMPION BRAND (CN)

CN FROZEN PROCESSED MEAT

Hotdogs

VIRGINIA FOOD, INC.

Head Office

840 G&L Building

A.S. Fortuna Street

Mandaue City

Tels.   (032) 344-8651 to 53

(032) 344-8648

(032) 416-2116

Fax Nos.    (032)  344-8654

(032)  416-2115

Processing Plant

Cogon-Canamucan

6003 Compostela, Cebu

Tels.   (032) 425-8711

(032) 425-8895

Telefax No.   (032)  425-8894

Manila Branch

JG Bldg., C.

Raymundo Avenue, Rosario

Pasig City

Telefax No.   (02) 628-2650

Bacolod Branch

Door # 5 UTC Mall

Araneta-Alunan Street

Bacolod City

Telefax No.   (034)  432-1540

Cagayan Branch

J.R. Borja Extension, Cogon

Cagayan De Oro

Telefax No.   (088) 857-2607

Davao Branch

c/o Merco of Davao

Ferrazzini Compound

Cabaguio Avenue

Davao City

Telefax No.   (082)  224-1877

Zamboanga Branch

Ma. Clara L. Lobregat

Guiwan Highway,

Zamboanga City

Telefax No.   (062)  990-2957

Email Address

hrd@virginiafood.com.ph